Rainbow is such an iconic kids tv show. In the last decade the branding has been aimed at students and young adults.
While working at John Davey Studio we were approached by Freemantle Media and asked to re-brand the franchise to bring back the innocence to the brand by creating a range of nursery style products and apparel.
I really enjoyed the challenge of re-illustrating these lovable characters in a fresh new way and creating fun patterns and placement prints. I'm so happy with these cute concepts, I hope to see them on the shelves one day.