For some reason the Octopus Energy logo has annoyed me for the longest time! I just can't understand why such a major energy company would have a mascot that looks like it was drawn by a kid. I'm probably being really irrational, but it bugged me so much I thought why not give it a re-design.
With this re-design I tried to keep the character familiar and similar enough to the current octopus that it is still recognisable as Octopus Energy for clients, think I came up with a nice solution to their pink little problem!
I actually cold called with this design also, because why not! It had only taken two of my baby's nap times to do so wasn't a biggy if they weren't interested. They came back with a very gracious reply and said that they were aware the current octopus wasn't up to scratch and actually already had a new one in the pipeline!
Here is the presentation I sent:
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/76a322a4-b3b9-4448-9ea6-bc1b22443baf_rw_3840.jpg?h=d646f221697396bc9e8bd6f36096ea38)
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/e4eb2d15-edc5-4307-95fb-73a5a5d45b20_rw_3840.jpg?h=9e2fd12fcb4b8e0e1c07c6d225fc982c)
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/99918e03-7205-45a9-9ab6-b270b9bf79fd_rw_3840.jpg?h=d11761e6d0ab2853be4a27f4bc269650)
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/a946b635-544d-46bf-9cde-6ca99d7135a2_rw_3840.jpg?h=6c1920ef36e2fdb3ee0121bd3db2482e)
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/a98746c4-9d7d-4466-8a7d-759e0a95d9bf_rw_3840.jpg?h=3676979741f891276b25c2b4a150a075)
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/3c408f91-225b-4d9d-bdab-f632b4a57b35_rw_3840.jpg?h=56deccb9dc9ed6eff3f8591dfb89b1ef)
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/3ddc2738-7d44-42c6-b65f-2b93a244c6b0_rw_3840.jpg?h=58284e9c9c8aefda8abae358bc358d80)
![](https://cdn.myportfolio.com/b8f7e006bf73a41d491c2c7d05b16608/37fc75bb-0aa7-478c-a98f-0e92d0c430f6_rw_3840.jpg?h=6fbf1d3daf4e79b1c994b15ea74761da)